‘Brafitting’ – this trendy slogan recently appears in every store, boutique or even marketplace. But what does it even mean?
A simple wordplay, ‘bra’ and ‘fit’, fitting a bra to your breast and making them work together as a charm. Is that it? Enough said? Just a simple measurement, attaching a measure tape to the band and to the cup, changing the popular 75B into a 65D? Well, no, you are missing something here. It’s not that easy at all!
Brafitting is something more than a simple sum of straightforward actions a lingerie shop assistant seems to be doing – brafitting is a mission, and a brafitter is a profession that commits itself to the highest level of service.
Brafitter is a person who has unmistakable knowledge, frankness, empathy, a sense of taste and good manners. In fact, a brafitter should combine advanatges specific to several other crafts.
First and foremost, we ought to consider health and comfort of everyday life, so we need to acquire good knowledge about the anatomy of breast and entire female body in order to help women going through their everyday activities. We should not forget that a well-fitting bra:
- helps to relieve spine and shoulders,
- prevents getting posture defects,
- prevents unintended breast migration,
- helps to maintain firmness of a breast,
- allows to practice sports safely and comfortably.
These are just some of the advantages of a properly fitted bra.
In order to meet all these requirements, brafitter have to be able to determine the right size which is the basis for any further actions. Afterwards, she should define the type of breast and be aware; it is not at all about ‘lemon’, ‘orange’ or ‘watermelon’ cups.